AI & AUTOMATION IN PERFORMANCE MARKETING

Server-Side Tracking vs. Pixel Monitoring - Which is Better?A variety of ecommerce businesses are turning to server-side monitoring as a method to improve their information collection processes. While it calls for much more technical knowledge than regular GTM and might introduce added costs, it can bring about higher accuracy and even more dependa

Server-Side Tracking vs. Pixel Tracking - Which is Better?A number of e-commerce businesses are turning to server-side monitoring as a means to boost their data collection procedures. While it calls for much more technical knowledge than regular GTM and might introduce added expenses, it can lead to better accuracy and more trusted data